West and Central Africa
Thirty years of access to the region’s decision-makers.
We assess, secure and defend the projects of companies, public institutions and investors. From first diagnosis through to implementation.
Our sectors
Expertise rooted in the continent’s key sectors
- Industry
- Utilities
- Mining
- Oil & Gas
- Public services
The firm
Our purpose: turning ambition into lasting results.
SM Consulting Services Africa is a strategic consulting firm supporting companies, public institutions and investors in their projects across West and Central Africa.
We draw on thirty years of experience, a solid network and deep sectoral expertise to deliver tailored, hands-on and high-performing solutions.
- Years of experience
- 30Years of experience
- Areas of expertise
- 07Areas of expertise
- Sectors covered
- 05Sectors covered
What sets us apart
- Thirty years of experience across West and Central Africa
- A solid, credible network among key stakeholders
- Sharp, recognised sectoral expertise
- A tailored and resolutely pragmatic approach
The founder
- Education
- Polytechnique de Thiès · Montpellier · HEC Paris
- Career
- ABB · Air Liquide · Aggreko International
- General management
- 380 employees · USD 120M revenue
- Coverage
- Up to 22 countries in West and Central Africa
West and Central Africa offer considerable opportunities to those who know how to decode them with expertise and rigour.
A polytechnic engineer by training and a seasoned business leader, Serge MEVO GUEZO brings over thirty years of experience to companies, public institutions and investors seeking to succeed with their projects in West and Central Africa.
A graduate of the École Polytechnique de Thiès, holder of a bachelor’s degree in management sciences from the University of Montpellier and an international certificate in corporate strategy from HEC Paris, he built his career within leading international groups, ASEA Brown Boveri, Air Liquide and Aggreko International, rising through every rank from sales engineer to general management.
At Aggreko he served as managing director for West Africa, responsible for 380 employees, USD 120 million in revenue and USD 65 million in EBITDA, before leading strategic sales and then regional management across 22 and later 12 countries. He subsequently led the group’s continent-wide strategy for the electricity and utilities sector.
Drawing on this sector expertise, an in-depth understanding of West and Central African markets and a network of decision-makers built over three decades, he founded SM Consulting Services Africa in October 2025. His signature: tailored, operational, results-driven solutions.
Our services
Seven areas at the service of your projects
Concrete solutions designed to secure and accelerate your projects in the region.
Investment advisory
Private and public investment: feasibility studies, project security and optimisation.
Private & publicBusiness mediation & advisory
Assistance, relationship facilitation and strategic lobbying with decision-makers.
LobbyingBusiness development support
Growth strategies, partnerships and expansion into new markets.
GrowthCommercial development & strategy
Implementation of effective and sustainable business plans.
StrategyCustomer relations & management
Enhanced customer experience and optimisation of internal structures.
OrganisationDebt recovery
Effective methods to durably secure your financial flows.
Financial flowsPartner sourcing
Connecting you with strategic stakeholders across the region.
Introductions
Our approach
A structured process, from first contact to results
Four stages, in this order. Each one sets up the next.
Listen & assess
We understand your project, your challenges and the market context.
Tailored strategy
We design a personalised, actionable roadmap.
Implementation
We mobilise our network and our expertise to deliver.
Lasting results
We secure concrete, measurable and durable results.
Get in touch
Let’s give your project the scale it deserves
A first conversation is all it takes to assess the opportunities together.